About Us

Our brand was established in Istanbul, Turkey in 2018 and its copyrights were registered by the Brand and Patent Offices on all world on behalf of Alfea Technology Services LLC.

Since the day it was founded, it has reached its targets in many markets with the alfea brand in the categories of cosmetics, health, toys and games.

In 2018, we founded alfea brand with a simple mission: build the enjoyable and usefull products we’d use every day if it existed.

We decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis.

Today, alfea products perform at the moments that matter most, whether it’s fun moments for adults and children with alfea pop it’, magical cosmetics for women like magnetic lashes’, or just getting together with friends in the backyard with other products.